I recently attended the Levi’s 2012 fall collection preview, where the company’s trend specialist, Sonya Easterbrook, introduced the brands’ next-season offerings. Here’s a sneak peek; hold on to your peepers, because this collection puts the “men” back in “women’s fashion”!
The Levi’s fall 2012 women’s collection is, yep, inspired by menswear. Kid you not. To be more specific (and to shock you less), the collection features menswear-inspired details complementing a new, refined overall look. Watch for a jewel-toned colour palette with deep blues, and hints of red and orange. At the core of this collection, Easterbrook explains, is “the idea of craftsmanship, honesty, authenticity — honouring tradition while defying convention, redefining the norm and re-crafting and recreating icons.”
The collection gives women textured, feminine fabrics, embellished with unexpected refinements (e.g., lace and eyelets, and tailoring techniques like single-needle stitching). “Rich woolen knitwear, brushed twills, coated chambrays, refined fleeces and bonded cotton outerwear — all of this creates a clean, modern and feminine style,” says Easterbrook.
While much of the collection will be looking back at the design label’s 143-year history, there will also be modern touches at play. Levi’s will be updating the traditional boot cut, by giving it a tapered super skinny shape that Easterbrook describes as “kicking out at the ankle to create sexy legs, for days, with a feminine and tailored look.”
This collection also introduces a new series of dresses, including a coated chambray number and a classic gingham.
Finally, pattern and colour will be big denim trends for fall, and Levi’s will offer ladies bold prints and deep, rich colour (think camel, plum and deep indigo blue).
What do you think of the Levi’s fall 2012 sneak preview?
Septembre Anderson is a passionate journalist, blogger and fashion enthusiast who lives, works and shops in Toronto, ON. Her work has appeared in FASHIONMagazine.com, FILLERMagazine.com, HuffingtonPost.ca, and Sway magazine. Read her posts every Wednesday on Slice.ca.