Celebrities are pimping products more than ever. Most recently, Brad Pitt endorsing CHANEL No. 5.
For many years, A-list celebrities only endorsed products in far-away lands. It was common to see big box-office stars like George Clooney pimping coffee in Italy or liquor in China.
Today, celebrities try and take it a step further and not just lend their name to a product, but attempt to create it as well. It’s all about being hands-on in the creative process and growing the product organically…Or is it all about dollars and cents and growing their brand?
The issue is that the product actually has to be good. The whole celebrity name, bad product game is huge in the wine and perfume markets. It’s not enough to have a celeb name and fancy packaging. Life is too short to drink bad wine and smell funky.
Some thought should also go into making sure your product fits your image, or what you want your image to be. Young male pop stars endorsing nail polish, rock stars endorsing a line of wallpaper, and action stars creating pudding — it just doesn’t work. But there are some partnerships that I think are fun and fitting.
1. Mariah Carey has a line of champagne called Angel. The bottle has bling and is platinum-coloured. As ridiculous as the whole thing is, it fits her brand perfectly.
2. Alanis Morrisette and Woody Harrelson have hooked up and developed a company that makes recycled jeans. Reco Denim uses 60 percent recycled fabric in their product. The jeans look cool and the prices are not crazy.
3. Let’s not forget David Beckham and H&M underwear. Need I say more?
George Clooney is my favourite as some of you know. If he made…well…anything, I am sure I would give it a whirl.
Do you buy a certain product because your favourite celebrity endorses it?
Dee Brun is the award-winning author of Libations of Life: A Girl’s Guide to Life One Cocktail at a Time, a cocktail chef and stylist, TV personality, home entertaining guru, writer, humorist, wife, mother of 4, TV Junkie, shoe-aholic, and borderline George Clooney stalker. Read her column, Isn’t it Deelightful, every Friday on Slice.ca.